The Israel Association of Baseball (IAB) is pleased to announce that SodaStream, the leading global carbonated water brand, will be the primary sponsor of Team Israel at the World Baseball Classic, that will take place from March 6 in Seoul, South Korea. 

As part of the sponsorship agreement, Team Israel will wear the SodaStream logo in its team jerseys and helmets. SodaStream will also set up carbonate water booths at the Gocheok Sky Dome, where Pool A of the tournament will be played, for the enjoyment of the fans throughout the game days. SodaStream is active in 45 markets around the world and its products are sold in 80,000 stores world-wide. In Asia and the Pacific countries including Australia, New Zealand, South Korea, Singapore and Japan, millions of consumers are aware of the Israeli company’s products and use the products.

In the opening game of the tournament, Team Israel will play against host country South Korea in Seoul. Netherlands and Chinese Taipei round out the Seoul pool of the WBC.

At a meeting with executives from the IAB at the SodaStream headquarters near Tel Aviv, Daniel Birnbaum, CEO of SodaStream International, said, “As a child in the US, I was a huge baseball fan and I even played Little League baseball in New York. Today, I am very pleased and proud to see the SodaStream logo alongside the Israeli flag on the uniforms of Team Israel, especially when this team is representing a bridge between Israel and Diaspora Jews, seeing as most of the players on the team are American Jews. We are all Israeli ambassadors, and I wish the team the best of luck, and they should be very proud to wear the blue and white flag on a global stage.”

Added Peter Kurz, President of the IAB and General Manager of Team Israel WBC, “As one of Israel’s leading multi-national companies, SodaStream is the perfect partner as Team Israel heads into the WBC to compete against nations from around the globe. Team Israel will wear the SodaStream logo with pride.”